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Tue, Jan 6, 2009
THIS JUST IN
Will Virtual Worlds Collide With Real Life In 2009?
by Laurie Sullivan 
If WeeWorld.com GM Lauren Bigelow pegs this year's virtual world trends, 2009 will go down in history as the year virtual worlds collide with social networks and video games. Not only will they increase use of "gaming elements," but they will reflect timely real-world events, and cozy up to many more influential, hip brands.
TOP STORY
'Net Will See Nothing But Flat CPMs, Analyst Also Says Ad Model Has Failed For Social Nets, Online Video
by Joe Mandese 
While online ad spending is projected to continue expanding - albeit at a much more modest rate of growth - the contraction of the general economy is expected to put even greater downward pressure on the price of both online display and search advertising, according to a new 2009 outlook for the Internet industry released Monday by a top Wall Street researcher. That analyst, JP Morgan's Imran Khan, also predicted that advertising models would fail for two of the Web's hottest emerging platforms - online video and social media - and that it would take longer than expected for a substantive mobile advertising marketplace to emerge.
Daily Online Examiner: Davis
Facebook Looks To Control User Data
As Facebook traffic climbs to new heights, the site also is taking steps to keep control over its most valuable...
Online Spin: Allen
An Agreement On The New Year
Unsure if this will surprise you, but I have never been one for New Year's resolutions. At least not in...
TV Watch: Friedman
Is Digital Media Already Missing Its Chance -- At The Expense Of Traditional TV?
We are only at stage one of the recession -- and one wonders if alternative digital media has already missed...
Email Insider: Hutchinson
Dos And Don'ts For 2009
It's that time again when we look back at the past year and plan for the coming one. As we...
Search Insider: Simon
Revisiting Last Year's Predictions
ust about a year ago, I wrote an article called "10 Media Trends to Watch in 2008." Given that hindsight...
Behavioral Insider: Smith
Learning From Sony BMG's Million-Dollar Mistake
In a settlement last month with the Federal Trade Commission, Sony BMG Music agreed to pay $1 million in fines...

INSIDE JANUARY
Age of Dissent
Less Is More
Welcome to the Monkey House
Fast Forward
The Sell: First-Person Accounts
   

INSIDE JANUARY
Agency of the Year 2008 (Gold): Digitas
Agency of the Year 2008 (Silver): OMD Digital
Best Web Design and Development: Schematic
Best Search: GroupM Search
Top 25 Interactive Agencies of 2008
   
OMMA Agency of the Year
January 20
Media Agency Of The Year
January 21
OMMA Social
January 26
OMMA Behavioral
February 26
OMMA Global
March 23
Digital Out of Home
April 22
Outfront Conference
April 28
OMMA Mobile
April 29
Search Insider Summit
May 3
Email Insider Summit
May 6
OMMA Publish
June 16
OMMA Gaming
July 21

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Cox Cross Media Partners With ABC For Online Ad Sales 
Cox Cross Media, the digital sales arm of Cox Enterprises, on Monday announced a marketing partnership with the ABC-owned Television Stations Group. Per the deal, CXM will handle online sales for the Web sites of ABC's 10 owned-and-operated local stations...
Court Dismisses Spam Lawsuit Against Reunion.com 
In a controversial ruling, a federal judge has dismissed a spam lawsuit filed by four Web users against social networking site Reunion.com because the users didn't claim they lost money as a result of e-mails sent by the site....
Inauguration Spawns E-Commerce Sites  
Local businesses and apartment subletters in Washington, D.C. are not the only ones trying to cash in on the upcoming presidential inauguration. Amazon.com and the Presidential Inauguration Committee have opened competing online stores selling souvenirs and other items tied to the Jan. 20 event expected to draw up...
Interpublic Taps UM's George As Digital Media Czar 
Netflix, Others Hawk Web-Enabled TVs
Coming Soon: Micropayments For Apps
Jobs: Health Caused Me To Skip MacWorld
Publishers Competing With Ad Networks
China Cracks Down on "Vulgar" Sites
Using Google's Book Search
Kagan: Retrans Revs Are Future Goldmine 
In four years, Carmel, Calif.-based SNL Kagan says revenues from fees that cable operators, satellite distributors and telcos will pay to local TV stations will triple to $1.3 billion. For 2008, it estimates that fees are $487.5 million....
NATPE Goes To MacWorld  
The longtime National Association of Television Program Executives group will put on two TV panels at this week's MacWorld Conference & Expo, in San Francisco--a first for the TV programming group....
Media M&A Deals Plunged In 2008 
Mergers and acquisitions activity in the media world tanked in 2008, thanks to the credit crunch, which stalled dozens of deals, according to DeSilva + Phillips. The investment bank says the number of deals decreased 20% compared to 2007. But the real news is dollar volume, which fell...
DreamWorks, Pepsi Go 3D For Super Bowl Ads 
Full-Frontal: 'New York Times' Sells Ads Below Fold 
Cox Sells For ABC TV Sites 
WGN Cuts Deal For Weekly WWE Slugfest 
WPP To Cut Jobs
Media Agencies Gear Up For ROI
A New World Without NBC or CBS
What Scoop? Fierce Newspaper Rivals Share News
Deal-Making Sinks From $9.6 Billion To $2 Billion
Domestics See Faint Glimmer Of Hope In December Sales  
December was a fitting end to a year for the auto business for which every synonym for "God awful" has been used more often than a retread. And no automaker is rolling out of 2008 without flats. Still, Ford and GM might take solace from the fact that...
Hyundai To Nouveau Pauvre: You Can Return Car  
"Hyundai can probably afford this because they are in better financial shape, and it's likely the cost won't be significant," says Edmunds.com's Jesse Toprak. "Any measure that is creative, like this one, will give consumers more reason to go out and shop. It won't be a magic solution...
FDA Requires More Disclosure of Bug-Based Colorings  
The Center for Science in the Public Interest contends that the colorings should have been banned because "the only way people can determine that they are sensitive to them is to suffer repeated reactions." At minimum, it says, the FDA should have required that labeling specifically indicate that...
Wobbly Borders Gets New CEO, Turnaround Team  
Now No. 5, PNC Bank Launches Campaign  
New Domino's Campaign Moves The Needle  
Marketers Gear Up For a Crappy New Year
Too Many Rooms At The Inns
AARP Survey Finds Economy Takes Toll On Health
Dunkin' Sees The Donut Instead Of The Hole
German Automakers Plan To Expand U.S. Market Share
Nokia Is Touchscreening 'With A Vengeance'
Tuesday, Jan 6, 2009 
Monday, Jan 5, 2009 
Friday, Jan 2, 2009 
Tuesday, Jan 6, 2009 
Monday, Jan 5, 2009 
Friday, Jan 2, 2009 
Tuesday, Jan 6, 2009 
Monday, Jan 5, 2009 
Friday, Jan 2, 2009 
Display Ads Lift Searching 
Video At Work... On The Desk! 
Kids Motivated By TV and Print To Visit Web 
Job One: Advertisers' Survival Plan For 2009  
IPG: Digital Will Impact 5 Key Areas Next Year 
Keep It Real: Pragmatic Media Predictions For 2009 
An Agreement On The New Year  
2009 Wish: More Sleep  
Christmas And Comic Books  
Jingling Bells On Broadway, On Broadway 
Thrillist's Yuletide Gets Doused With The Eldridge's Lame Bucket 
Nosing Through The Truffles With La Cucina Italiana 
Flying Towards Quality When the Economy Is Grounded 
Every Word Matters 
Salesperson Of The Year 
Wishful Predicting 
Stocking Stuffers: Browsing the Mobile Brands  
Texting By the Numbers  
Crowded Shelf Space At The Digital Game Store 
Majority Rule 
Sony Gets Overzealous Moderating Gaming UGC  
Is Digital Media Already Missing Its Chance -- At The Expense Of Traditional TV? 
Cable's New 2009 Formula: Ratings Equal Subscriber Fee And Advertising Fairness  
MTV Looks For Another Hit: What About An Uplifting Reality Show?  
'Tis the Season To Be Jolly 
A Set Top Box Set-Up  
What Did You Say? 
Monday, Dec 15, 2008 
Monday, Nov 17, 2008 
Monday, Nov 3, 2008 
Facebook Looks To Control User Data 
Broadband Era Sparks Cable/Content Conflicts 
Social Nets Disable Project Playlist Widget 
Exciting 'Mad Men' Finale Column! (Finally!) Or, Duck And Cover: There's Always Room For A Season 2 Recap! 
Episode 13: 'Meditations In An Emergency' -- Or, 'There's A Chill In Here' 
Episode 12: The Mountain King -- Or, Measuring The (Two Mrs.) Drapers 
Men's Journal 
Singular 
Swindle 
Revisiting Last Year's Predictions  
The One Resolution That Matters  
Measuring Natural Search Marketing Success  
Learning From Sony BMG's Million-Dollar Mistake 
Aspirational Behavior 
From Static To Dynamic Behavioral 
Dos And Don'ts For 2009  
New Year's Email Marketing Resolutions  
3 Stats To Kick Off The New Year Right 
Why Apple and Wal-Mart Are Poised To Rule The World Of Mobile Media  
Trends & Predictions: Web Video In The New Year 
Smart Publishers Will Thrive In This Downturn  
Digging For Digg's Revenue Model 
AOL and Yahoo Show that for Social Media, It's Still Open Season 
In An Unscientific Survey, Looks Like My Contemporaries Are Finally Discovering Facebook 
Piquing Curiosity For Peeking At 'Curiosity,' The Book  
Clothing Keeps The Needy -- AND Ad Message -- Warm  
MINI Print Ad Drives Consumers Online 
Optimizing A Lead Generation Marketing Budget In Tough Times  
Unique URLs Vs. Homepage URLs: The Best Method For Lead-Gen?  
How The Recession Makes You Royalty 
Podcasting Killed the Satellite Star 
Holiday Wrap-Up  
On Measurement Standards 
The Carbonation Of Times Square 
Jet Blue Brings Food, Video, All Good Things To Airport Travelers  
Location, Location, Location  
Making The Most Of '09 Marketing Spend  
New Year's Resolutions For Hispanic Marketers  
New Targeting Methods For Reaching U.S. Hispanics  
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