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THIS JUST IN
McGraw Hill Cuts 375 Positions
by Erik Sass 15 minutes ago |
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There were more layoffs at the publisher of BusinessWeek magazine in the fourth quarter, as McGraw-Hill cut 375 additional positions, raising the total number of cuts to over 1,000 in 2008. This is more bad news for the magazine, which like other business publications, suffered big drops in ad pages even before the current economic downturn.
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TOP STORY
'Net Will See Nothing But Flat CPMs, Analyst Also Says Ad Model Has Failed For Social Nets, Online Video
by Joe Mandese |
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While online ad spending is projected to continue expanding - albeit at a much more modest rate of growth - the contraction of the general economy is expected to put even greater downward pressure on the price of both online display and search advertising, according to a new 2009 outlook for the Internet industry released Monday by a top Wall Street researcher. That analyst, JP Morgan's Imran Khan, also predicted that advertising models would fail for two of the Web's hottest emerging platforms - online video and social media - and that it would take longer than expected for a substantive mobile advertising marketplace to emerge.
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| BLOGS/COMMENTARY |
TV Watch:
Friedman 2 hours ago
TV Advertising Market: Slap, Tickle, And Wait
In just the last two years, 25% of network TV's prime-time viewers have departed, and, odds are, they aren't coming... |
Online Spin:
Marchese 4 hours ago
Facebook Changing: Enter Video
The way people use Facebook is changing. What's more, something very significant is happening in the way people are communicating... |
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Email Insider:
Harmon 4 hours ago
Make Way! The Preheader Express Is Still Chugging Along
Preheaders have received a lot of industry love throughout 2008. We're thrilled to see more email marketers begin to optimize... |
Metrics Insider:
Chasin 5 hours ago
2009: Measuring Up
If, like me, you get a dozen or so MediaPost columns in your inbox each day, then you probably already... |
Search Insider:
Burke 5 hours ago
5 Mobile Search Trends For 2009
Trend #1: Content and commerce transaction revenues will continue to dwarf mobile advertising revenue -- and will come from more... |
Daily Online Examiner:
Davis Yesterday, 4:00 PM
Facebook Looks To Control User Data
As Facebook traffic climbs to new heights, the site also is taking steps to keep control over its most valuable... |
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IN PRINT
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MEDIAPOST EVENTS
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UPCOMING EVENTS
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RECENT EVENT VIDEOS
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| TODAY'S MARKETING NEWS AND HEADLINES |
Amazon Launches Inauguration Store 4 hours ago
It's time to get started on the next retail countdown, with Amazon.com launching a special site for the upcoming presidential inauguration. The site, opening as Washington, D.C., continues gearing up for the big event, is obviously selling Obama-themed paraphernalia, from t-shirts and collectibles to iPods etched in his... |
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S&P: Large QSRs Positive, Casual Chains Weak 5 hours ago
S&P's analysts noted that McDonald's and Burger King each achieved "meaningful" same-store sales increases last year, reflecting their leveraging of breakfast, snack and late-night opportunities. In addition, their stable-to-improved margins reflected their advantages as franchisors that directly operate only small percentages of their total restaurant systems.
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Domestics See Faint Glimmer Of Hope In December Sales 11 hours ago
December was a fitting end to a year for the auto business for which every synonym for "God awful" has been used more often than a retread. And no automaker is rolling out of 2008 without flats. Still, Ford and GM might take solace from the fact that... |
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| Hyundai To Nouveau Pauvre: You Can Return Car
| | FDA Requires More Disclosure of Bug-Based Colorings
| | Wobbly Borders Gets New CEO, Turnaround Team
| | Now No. 5, PNC Bank Launches Campaign
| | New Domino's Campaign Moves The Needle
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RSS FEEDS • PRIVACY/TERMS & CONDITIONS
If WeeWorld.com GM Lauren Bigelow pegs this year's virtual world trends, 2009 will go down in history as the year virtual worlds collide with social networks and video games. Not only will they increase use of "gaming elements," but they will reflect timely real-world events, and cozy up...
Cox Cross Media, the digital sales arm of Cox Enterprises, on Monday announced a marketing partnership with the ABC-owned Television Stations Group. Per the deal, CXM will handle online sales for the Web sites of ABC's 10 owned-and-operated local stations...
In a controversial ruling, a federal judge has dismissed a spam lawsuit filed by four Web users against social networking site Reunion.com because the users didn't claim they lost money as a result of e-mails sent by the site....
Unlike the combative position of its corporate sibling, CBS Corp. made a more quiet deal with Time Warner Cable for the carriage of CBS and Showtime programs through 2013....