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Wed, Jan 7, 2009
THIS JUST IN
Model: 'I Am Not A Skank'
by Wendy Davis 
Model Liskula Cohen is asking a New York court to order Google to reveal the identity of the blogger who insulted her by calling her a "skank." In a lawsuit filed in state court, Cohen alleges that she was defamed by the blog Skanks in NYC. The entire blog consists of five posts, all dated Aug. 21 that jab at Cohen.
TOP STORY
S&P: Large QSRs Positive, Casual Chains Weak
by Karlene Lukovitz 
S&P's analysts noted that McDonald's and Burger King each achieved "meaningful" same-store sales increases last year, reflecting their leveraging of breakfast, snack and late-night opportunities. In addition, their stable-to-improved margins reflected their advantages as franchisors that directly operate only small percentages of their total restaurant systems.
Daily Online Examiner: Davis
Labels OK DRM-Free ITunes Tracks
In a long overdue move, all the major record labels have agreed to allow Apple to sell tracks without the...
TV Watch: Friedman
TV Advertising Market: Slap, Tickle, And Wait
In just the last two years, 25% of network TV's prime-time viewers have departed, and, odds are, they aren't coming...
Online Spin: Marchese
Facebook Changing: Enter Video
The way people use Facebook is changing. What's more, something very significant is happening in the way people are communicating...
Email Insider: Harmon
Make Way! The Preheader Express Is Still Chugging Along
Preheaders have received a lot of industry love throughout 2008. We're thrilled to see more email marketers begin to optimize...
Metrics Insider: Chasin
2009: Measuring Up
If, like me, you get a dozen or so MediaPost columns in your inbox each day, then you probably already...
Search Insider: Burke
5 Mobile Search Trends For 2009
Trend #1: Content and commerce transaction revenues will continue to dwarf mobile advertising revenue -- and will come from more...

INSIDE JANUARY
Age of Dissent
Less Is More
Welcome to the Monkey House
Fast Forward
The Sell: First-Person Accounts
   

INSIDE JANUARY
Agency of the Year 2008 (Gold): Digitas
Agency of the Year 2008 (Silver): OMD Digital
Best Web Design and Development: Schematic
Best Search: GroupM Search
Top 25 Interactive Agencies of 2008
   
OMMA Agency of the Year
January 20
Media Agency Of The Year
January 21
OMMA Social
January 26
OMMA Behavioral
February 26
OMMA Global
March 23
Digital Out of Home
April 22
Outfront Conference
April 28
OMMA Mobile
April 29
Search Insider Summit
May 3
Email Insider Summit
May 6
OMMA Publish
June 16
OMMA Gaming
July 21

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Search Ad Industry Won't Go On Hiatus  
Despite analysts' focus on the bleak news that 2009 will become the first year U.S. search advertising growth slows below 20% annually, all estimates predict an uptick at a slow and steady rate. An eMarketer report released Tuesday suggests a not-so-grim future for U.S. online search advertising. Marketers,...
Judge: Veoh Eligible For 'Safe Harbor' Protection 
A federal judge has handed online video site Veoh a major victory in a copyright lawsuit brought by Universal Music Group. Judge Howard Matz in Los Angeles ruled that Veoh is entitled to qualify for "safe harbor" protection under the Digital Millennium Copyright Act even though the site...
Purple@Epsilon Lands ClickSquared Exec 
Andrew Frawley has joined Purple@Epsilon as its new president of digital services, the full-service direct marketing agency said Monday. Frawley more recently served as CEO of automated email marketing services provider ClickTactics, which has since been named ClickSquared....
Reprise Surprise: Interpublic Turns Digital Unit Into A Media Brand 
U.S. Mobile Broadband Users To Surpass 140 Million By 2013 
Report: Big Microsoft Layoff Unlikely
Doctors: Jobs' Email 'Vague, Contradictory'
Online To Weather 2009
Report: Rough Year For Branded Advertising Online
Predictions For 2009
Twitter Hit By Phishing, Other Scams
Univision Trumpets First Retrans Deal 
Univision Communications just announced its first retrans deal--an agreement with Comcast that allows the cable operator to carry Univision's owned-and-operated local stations and a cable network....
DVR Habits Among Upscale Viewers 
Research conducted by experts in affluent-adult behavior found that among U.S. homes with incomes of $100,000-plus, more than 63% have a DVR. Not surprisingly, that's far above the 27% of all U.S. households....
Downturn Claims 8020 Media  
The recession is claiming some relatively new titles, which launched with innovative publication strategies and strong niche appeal, but failed to secure spots in an increasingly brutal magazine ad market. New casualty: 8020 Media....
McGraw-Hill Cuts 375 Positions  
CBS: 5-Year Retrans Deal With Time Warner 
McHale Empowers Self, Resigns As President Of Cincinnati Independent 
Cable Muscle: Lionsgate Buys TV Guide Network, Site 
Kagan: Retrans Revs Are Future Goldmine 
NATPE Goes To MacWorld  
Media M&A Deals Plunged In 2008 
USA Ups Adult Viewers by 9% In 2008
Animators Push 3-D TV at Home
Out-of-Home Will Eke Out Growth In 2009
Media Faces Transformation This Year
Flat-screen TVs Face Green Rules In California
Bennett Exits As 'Wash Post' Managing Editor
Super Bowl Marketers Must Gauge Sensitivity  
"We will also see a lot of classic formula: humor, and big productions," says Kellogg School of Management Prof. Tim Calkins. "But the wrinkle in all of this is the shift in the mood of the country and how advertisers will respond. And I think advertisers who try...
Kaplan U Graduates To National Campaign Effort  
The campaign will run over the next five months, nationally, with local focus later. Kaplan's Linda Mignone says the rationale for going with national cable that is "we are national in scope but, most importantly, we wanted to build awareness and take advantage of demographic segmentation; and the...
Say Cheese: Dairy Industry Partners With Domino's  
DMI, together with state and regional dairy organizations, will invest approximately $10 million to support the nationwide campaign launch, assisting Domino's franchisees in advertising, public relations, local market promotions and communications activities. Domino's own investment will approximately quadruple the overall campaign funds, according to DMI. ...
Amazon Launches Inauguration Store  
Seeking To End Speculation, Apple's Jobs Sparks More
Ford Fusion Hybrid Faces Real-World Challenges With Consumers
Boy Scouts Overhaul PR and Branding, Recruiting Hispanic Youth
Movado's Gedalio 'Gerry' Grinberg Dies
Ex-eBay Chief Meg Whitman Quits Board Seats
Three Manufacturing Brands That Aren't Missing The Mark Online
Wednesday, Jan 7, 2009 
Tuesday, Jan 6, 2009 
Monday, Jan 5, 2009 
Wednesday, Jan 7, 2009 
Tuesday, Jan 6, 2009 
Monday, Jan 5, 2009 
Wednesday, Jan 7, 2009 
Tuesday, Jan 6, 2009 
Monday, Jan 5, 2009 
Broadband Adds Subscribers As HDTV Owners Increase  
Display Ads Lift Searching 
Video At Work... On The Desk! 
Job One: Advertisers' Survival Plan For 2009  
IPG: Digital Will Impact 5 Key Areas Next Year 
Keep It Real: Pragmatic Media Predictions For 2009 
Facebook Changing: Enter Video 
An Agreement On The New Year  
2009 Wish: More Sleep  
Jingling Bells On Broadway, On Broadway 
Thrillist's Yuletide Gets Doused With The Eldridge's Lame Bucket 
Nosing Through The Truffles With La Cucina Italiana 
Flying Towards Quality When the Economy Is Grounded 
Every Word Matters 
Salesperson Of The Year 
Brands: What Are We Doing Here?  
Wishful Predicting 
Stocking Stuffers: Browsing the Mobile Brands  
Crowded Shelf Space At The Digital Game Store 
Majority Rule 
Sony Gets Overzealous Moderating Gaming UGC  
TV Advertising Market: Slap, Tickle, And Wait  
Is Digital Media Already Missing Its Chance -- At The Expense Of Traditional TV? 
Cable's New 2009 Formula: Ratings Equal Subscriber Fee And Advertising Fairness  
'Tis the Season To Be Jolly 
A Set Top Box Set-Up  
What Did You Say? 
Monday, Dec 15, 2008 
Monday, Nov 17, 2008 
Monday, Nov 3, 2008 
Labels OK DRM-Free ITunes Tracks  
Facebook Looks To Control User Data 
Broadband Era Sparks Cable/Content Conflicts 
Exciting 'Mad Men' Finale Column! (Finally!) Or, Duck And Cover: There's Always Room For A Season 2 Recap! 
Episode 13: 'Meditations In An Emergency' -- Or, 'There's A Chill In Here' 
Episode 12: The Mountain King -- Or, Measuring The (Two Mrs.) Drapers 
Men's Journal 
Singular 
Swindle 
5 Mobile Search Trends For 2009 
Revisiting Last Year's Predictions  
The One Resolution That Matters  
Learning From Sony BMG's Million-Dollar Mistake 
Aspirational Behavior 
From Static To Dynamic Behavioral 
Make Way! The Preheader Express Is Still Chugging Along 
Dos And Don'ts For 2009  
New Year's Email Marketing Resolutions  
Where Video Ad Creative Needs To Go In 2009  
Why Apple and Wal-Mart Are Poised To Rule The World Of Mobile Media  
Trends & Predictions: Web Video In The New Year 
Digging For Digg's Revenue Model 
AOL and Yahoo Show that for Social Media, It's Still Open Season 
In An Unscientific Survey, Looks Like My Contemporaries Are Finally Discovering Facebook 
Piquing Curiosity For Peeking At 'Curiosity,' The Book  
Clothing Keeps The Needy -- AND Ad Message -- Warm  
MINI Print Ad Drives Consumers Online 
Optimizing A Lead Generation Marketing Budget In Tough Times  
Unique URLs Vs. Homepage URLs: The Best Method For Lead-Gen?  
How The Recession Makes You Royalty 
2009: Measuring Up 
Podcasting Killed the Satellite Star 
Holiday Wrap-Up  
The Carbonation Of Times Square 
Jet Blue Brings Food, Video, All Good Things To Airport Travelers  
Location, Location, Location  
Making The Most Of '09 Marketing Spend  
New Year's Resolutions For Hispanic Marketers  
New Targeting Methods For Reaching U.S. Hispanics  
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