|
|
THIS JUST IN
Interpublic Taps UM's George As Digital Media Czar
by Joe Mandese 27 minutes ago |
|
Interpublic's fledgling Mediabrands unit is centralizing yet another function across the holding company's media networks: digital media services. While Interpublic's digital media expertise will remain integrated and clients will be serviced via the company's two global media networks - Initiative and Universal McCann - Mediabrands this morning said it was creating a centralized chief digital officer role, and tapped former UM Global Lead-Digital Media and Strategic Innovation Quentin George to handle it.
|
TOP STORY
Heavy.com Enlists 'American Pie' Star
by Gavin O'Malley |
Envisioning a new celebrity-bolstered era for original Web programming, male-oriented entertainment site Heavy.com has tapped actor/comedian Seann William Scott to co-host its weekly sports roundup, "The Burly Sports Show." "This goes beyond a sponsorship," said Simon Assaad, CEO of Heavy.com. "What we have in mind here is a 'Saturday Night Live' model, where we bring in a featured celebrity every week to promote something they're working on, and create entertaining content at the same time."
|
|
| BLOGS/COMMENTARY |
Daily Online Examiner:
Davis Yesterday, 4:00 PM
Facebook Looks To Control User Data
As Facebook traffic climbs to new heights, the site also is taking steps to keep control over its most valuable... |
Online Spin:
Allen Yesterday, 11:45 AM
An Agreement On The New Year
Unsure if this will surprise you, but I have never been one for New Year's resolutions. At least not in... |
|
TV Watch:
Friedman Yesterday, 11:15 AM
Is Digital Media Already Missing Its Chance -- At The Expense Of Traditional TV?
We are only at stage one of the recession -- and one wonders if alternative digital media has already missed... |
Email Insider:
Hutchinson Yesterday, 10:45 AM
Dos And Don'ts For 2009
It's that time again when we look back at the past year and plan for the coming one. As we... |
Search Insider:
Simon Yesterday, 10:30 AM
Revisiting Last Year's Predictions
ust about a year ago, I wrote an article called "10 Media Trends to Watch in 2008." Given that hindsight... |
On Media:
Mermigas Yesterday, 7:30 AM
Job One: Advertisers' Survival Plan For 2009
Ad-supported media that resists extraordinary change will not bode well in the 2009 recession. The permanent demise of auto dealerships,... |
|
IN PRINT
|
|
MEDIAPOST EVENTS
|
UPCOMING EVENTS
|
RECENT EVENT VIDEOS
You need Flash Player 8 (or higher) and JavaScript enabled to view this content
|
|
| TODAY'S ONLINE NEWS AND HEADLINES |
VC 2009 Investments: Which Startups Will Get The Dough?
 Investments for venture capitalists got squashed in 2008, and the outlook for initial public offerings (IPOs) and mergers and acquisitions (M&As) doesn't look much better for this year. But at least one VC firm still plans to make investments in 2009. Jeremy Liew, managing director at Lightspeed Venture... |
|
Google Solicits Suggestions For Mobile Products
 Building on the openness underlying its Android mobile platform, Google is allowing users to propose ideas for new mobile product features through a new Web site. The Product Ideas page for Google Mobile allows Google users to submit and vote on mobile features they'd like to see the... |
|
|
| TODAY'S MEDIA NEWS AND HEADLINES |
Kagan: Retrans Revs Are Future Goldmine 9 hours ago
 In four years, Carmel, Calif.-based SNL Kagan says revenues from fees that cable operators, satellite distributors and telcos will pay to local TV stations will triple to $1.3 billion. For 2008, it estimates that fees are $487.5 million.... |
|
NATPE Goes To MacWorld 9 hours ago
The longtime National Association of Television Program Executives group will put on two TV panels at this week's MacWorld Conference & Expo, in San Francisco--a first for the TV programming group.... |
|
Media M&A Deals Plunged In 2008
 Mergers and acquisitions activity in the media world tanked in 2008, thanks to the credit crunch, which stalled dozens of deals, according to DeSilva + Phillips. The investment bank says the number of deals decreased 20% compared to 2007. But the real news is dollar volume, which fell... |
|
| DreamWorks, Pepsi Go 3D For Super Bowl Ads
| | Full-Frontal: 'New York Times' Sells Ads Below Fold
| | Cox Sells For ABC TV Sites
| | WGN Cuts Deal For Weekly WWE Slugfest
| | Advertisers, Marketers Brace For Obama's Regulatory Impact
| | Report: Aegis Eyes Strategic Alternatives
| | Viacom Apologizes For Attacking Time Warner
|
|
|
|
|
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
"Hyundai can probably afford this because they are in better financial shape, and it's likely the cost won't be significant," says Edmunds.com's Jesse Toprak. "Any measure that is creative, like this one, will give consumers more reason to go out and shop. It won't be a magic solution...
The Center for Science in the Public Interest contends that the colorings should have been banned because "the only way people can determine that they are sensitive to them is to suffer repeated reactions." At minimum, it says, the FDA should have required that labeling specifically indicate that...