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THIS JUST IN
Media M&A Deals Plunged In 2008
by Erik Sass 3 hours ago |
Mergers and acquisitions activity in the media world tanked in 2008, thanks to the credit crunch, which stalled dozens of deals, according to DeSilva + Phillips. The investment bank says the number of deals decreased 20% compared to 2007. But the real news is dollar volume, which fell 80% -- from $9.6 billion to $2 billion.
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TOP STORY
Heavy.com Enlists 'American Pie' Star
by Gavin O'Malley |
Envisioning a new celebrity-bolstered era for original Web programming, male-oriented entertainment site Heavy.com has tapped actor/comedian Seann William Scott to co-host its weekly sports roundup, "The Burly Sports Show." "This goes beyond a sponsorship," said Simon Assaad, CEO of Heavy.com. "What we have in mind here is a 'Saturday Night Live' model, where we bring in a featured celebrity every week to promote something they're working on, and create entertaining content at the same time."
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IN PRINT
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| TODAY'S ONLINE NEWS AND HEADLINES |
VC 2009 Investments: Which Startups Will Get The Dough?
 Investments for venture capitalists got squashed in 2008, and the outlook for initial public offerings (IPOs) and mergers and acquisitions (M&As) doesn't look much better for this year. But at least one VC firm still plans to make investments in 2009. Jeremy Liew, managing director at Lightspeed Venture... |
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Google Solicits Suggestions For Mobile Products
 Building on the openness underlying its Android mobile platform, Google is allowing users to propose ideas for new mobile product features through a new Web site. The Product Ideas page for Google Mobile allows Google users to submit and vote on mobile features they'd like to see the... |
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| TODAY'S MARKETING NEWS AND HEADLINES |
Hyundai To Nouveau Pauvre: You Can Return Car 4 hours ago
 "Hyundai can probably afford this because they are in better financial shape, and it's likely the cost won't be significant," says Edmunds.com's Jesse Toprak. "Any measure that is creative, like this one, will give consumers more reason to go out and shop. It won't be a magic solution... |
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FDA Requires More Disclosure of Bug-Based Colorings 6 hours ago
 The Center for Science in the Public Interest contends that the colorings should have been banned because "the only way people can determine that they are sensitive to them is to suffer repeated reactions." At minimum, it says, the FDA should have required that labeling specifically indicate that... |
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Wobbly Borders Gets New CEO, Turnaround Team 8 hours ago
 Most retailers are struggling, with the International Council of Shopping Centers reporting that the recession, widespread discounting and poor weather combined to make this the weakest holiday selling period since 1970. But observers are wondering how much additional pressure retailers like Borders, already wrestling with balance sheet issues... |
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| Now No. 5, PNC Bank Launches Campaign 8 hours ago
| | New Domino's Campaign Moves The Needle 8 hours ago
| | Marketers Cast Wary Eye On Regulatory Agenda
| | Sales Followed Consumer Perception Of Retailers
| | Analysts To Brands: Stick To Your Knitting
| | OTC Sleep Aids Poised For Long-Term Growth
| | Department-Store Decline: It's Not The Economy
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RSS FEEDS • PRIVACY/TERMS & CONDITIONS
DreamWorks Animation and PepsiCo will each air 3D spots in the coming Super Bowl as part of a joint initiative that includes distribution of 125 million pairs of special glasses. The marketers will take over a full commercial break that will plug the coming film "Monstrous vs. Aliens,"...
The New York Times made history. Again. On Monday, it ran an ad on its front page for the first time in its history--yet another indication of how dire the fortunes of big newspaper publishers have become. As the industry reels from the one-two punch of Internet competition...